An Extended Search for Generic Consumer-Brand Relationships
| dc.contributor.author | Fritz, Wolfgang | |
| dc.contributor.author | Lorenz, Bettina | |
| dc.contributor.author | Kempe, Michael | |
| dc.date.accessioned | 2025-04-09T08:57:48Z | |
| dc.date.available | 2025-04-09T08:57:48Z | |
| dc.date.issued | 2014 | |
| dc.identifier.doi | https://doi.org/10.1002/mar.20747 | |
| dc.identifier.issn | 0742-6046 | |
| dc.identifier.uri | https://bibliographie.hs-hannover.de/handle/hsh/28296 | |
| dc.language.iso | en | |
| dc.title | An Extended Search for Generic Consumer-Brand Relationships | |
| dc.type | Zeitschriftenartikel | |
| dcterms.accessRights | metadata only access | |
| dcterms.bibliographicCitation.issue | 11 | |
| dcterms.bibliographicCitation.journal | Psychology & Marketing | |
| dcterms.bibliographicCitation.pageend | 991 | |
| dcterms.bibliographicCitation.pagestart | 976 | |
| dcterms.bibliographicCitation.volume | 31 | |
| dspace.entity.type | Publication | |
| hsh.citavi_tags | Fakultät IV | |
| hsh.creator_hsh | Kempe, Michael | |
| hsh.openAccess.status | no | |
| hsh.publisher.peerreviewed | Unknown | |
| relation.isAuthorOfPublication | 93a3b7aa-a145-4738-80b2-6b41770fc34b | |
| relation.isAuthorOfPublication.latestForDiscovery | 93a3b7aa-a145-4738-80b2-6b41770fc34b |